Website optimization is the collective process in improving a website’s rankings within the organic listings of search engines.we offer website optimization services (also known as Search Engine Optimization, SEO or web optimization) to both existing and new clients. With more and more consumers searching for products and services online, it has never been more important to ensure that your website is performing in the major search engines.
Organic Vs Pay Per Clicks (PPC)
It is also important to understand the difference between ‘organic website optimization’ and ‘paid listings’. Please see the diagram to the right. Paid listings can be purchased through ‘PPC’ such as Google’s Adwords service and can achieve results almost instantly. However once you stop paying or ‘bidding’ your website will disappear altogether. The purpose of organic optimization is to achieve long-term high ranking listings in the ‘free & natural’ section of the search results. This ensures that your website appears 24 hours per day and can work out substantially cheaper than using PPC.