Google Plus To Overtake Facebook by 2016?
As Google Plus turned 2 years old, a new study hit with a shocking prediction. Although the two platforms can be dramatically different in terms of target audience and content, a new study predicts a G+ takeover of Facebook by 2016. According to Real Wire, sharing of online content by Google+ users “is set to surpass sharing by Facebook users by February 2016 according to a new US study from search and social analytics specialist, Searchmetrics.”
According to the latest data published by eMarketer, Facebook is the most popular social network. Approximately 51 percent of global Internet users log into Facebook at least once per month. With 26 percent of Internet users’ worldwide, logging into G+, Google comes in second! There’s no doubt that with each passing year Google grows stronger and bigger. But is it enough to overtake the current social media giant?
According to the case study reviewed by Real Wire, “Facebook is growing from its extremely large base to something larger, and is therefore slower.” Although the blue mega network is continually growing, which is remarkable, the “data shows Google+ can catch it if growth rates for sharing activity continue as they are.” As of 2013, “the absolute number of shares for Facebook was over 29 billion compared with just over 2 billion plus ones for Google+.”